About Us

Our Story

My passion for the rich tastes of African flavors started over 30 years ago at my grandmother's dinner table in Cameroon, where she always paired delicious food with stories, traditions, and jokes. She loved to cook. I remember being very excited every time we visited her because she always made the tastiest foods I had ever eaten. Watching my grandmother, I learned to mix spices, create beautiful flavors, and understand that a good meal is always an experience that goes beyond the food served.

Over the years, I paid forward these lessons by sharing foods made with spice blends I had learned from her with my friends and colleagues. While at university in England, UK, I learned about the foods and recipes from other parts of Africa from friends who, like me, had grown up in a close multi-generational family and learned from their grandmothers.

However, when shopping in America, I was surprised at how difficult it was to find the rich flavors I had enjoyed growing up. The seasonings had a lot of salt, sugars, additives, and ingredients I could find in a typical home kitchen. So, I began making my own seasonings, starting with my grandmother's chicken recipe, and soon found a community of people like me, who cared about the quality of ingredients in foods, enjoyed rich, bold flavors, and were passionate about giving back to their communities.

I, therefore, created Bailan with core values of transparency, commitment to the community, and keeping the customer happy - without compromising the rich, bold flavors of African cuisine.

Today, we proudly list all our ingredients on the labels and delight our customers with consistent, high-quality, delicious blends. In addition, we actively give back to our community by helping hardworking women in Cameroon earn a living wage through free business education and mentoring young women to get into college or grow their businesses in Memphis, TN.

Thank you for coming along this flavorful journey with me, Lenora, and our amazing Bailan family!

Who We Are

At Bailan, we are more than just a brand—we are a flavorful journey celebrating Africa's rich tastes and cultural heritage. Our mission is to bring authentic, healthy, and convenient global flavors to home kitchen while positively impacting communities. Our salt, sugar, and additive-free blends empower home chefs to create create tasty food, eat healthier, and connect to their roots.

Inspired by our grandmothers' traditional recipes and the culinary treasures of Africa, we have curated a collection of grandma- approved spice blends that transport your taste buds to a world of bold and authentic flavors. Each blend is carefully crafted with the utmost care and attention to detail, using only the finest ingredients sourced from sustainable and ethical suppliers.

Transparency and quality are at the heart of everything we do. We are committed to providing complete transparency about our ingredients and production processes, ensuring you can trust the food you bring. Our spice blends are free from salt, sugar, and additives, allowing you to make healthier choices without compromising flavor.

With Bailan, you can embark on a culinary adventure that tantalizes your taste buds, nourishes your body, and supports a more significant cause. Whether you're a seasoned chef or an aspiring home cook, our blends make it easy for you to create memorable meals that showcase the vibrant flavors of Africa.

Join us on this flavorful journey as we bring the taste of Africa to your table and positively impact the world. Together, let's savor the essence of cultural diversity, indulge in the joy of cooking, and celebrate the power of food to connect and inspire—Bailan— where flavor meets purpose.

Our Mission

Our mission is to bring the rich, bold flavors of African cuisine to the world while upholding our core values of transparency, community empowerment, and culinary excellence. We provide high-quality, delicious spice blends that capture the essence of traditional African recipes, enabling our customers to savor authentic flavors that inspire and delight.

Our Vision

Our vision is to be the leading provider of premium African spice blends, recognized globally for our commitment to quality, ethical sourcing, and community impact. We aspire to create a culinary experience that transcends borders, connecting people through the love of food and cultural appreciation.

Our Core Values

1. Transparency

We value transparency in all aspects of our business, from clearly listing our ingredients on product labels to providing open communication with our customers. We believe in fostering trust by being transparent about the sourcing, quality, and processes behind our spice blends, ensuring that our customers fully know what they enjoy.

2. Community Commitment

We are dedicated to positively impacting our community by empowering and supporting those in need. Through initiatives such as free business education for hardworking women in Cameroon and mentoring programs for young women in Memphis, TN, we strive to uplift individuals, create opportunities, and contribute to the growth and well-being of our communities.

3. Customer Excitement

We are passionate about creating an exceptional culinary experience for our customers. Food should be exciting, enjoyable, and a source of inspiration. By consistently delivering high-quality, flavorful spice blends, we aim to ignite our customers' excitement and enhance their culinary adventures, making every meal a memorable and delightful experience.
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